About us

The story behind the name

In the heart of the Egyptian western desert lies Qara, a small oasis once known as Garah. Due to its location, Qara was completely isolated for centuries. However, thanks to its natural resources, Qara inhabitants successfully formed a self-sufficient ecosystem built upon the production of dates and olivesAround 800 years ago, the allure of Qara’s high-quality goods attracted the attention of robbers and armed thieves, threatening the peace of its community and its market place …

Unfortunately, Qara inhabitants were very few and needed more fighting experience to defend their marketplace, but they were creative and problem solvers. They decided to build a fortress using “Kershef” - a local material made of silt mixed with salt - on top of a nearby rocky mountain, which was a position that would give them 360 visibility over the valley, and protect them from hostiles. With only one legitimate gate and 360-degree visibility over the valley, The fortress became an impenetrable shield against unwelcome visitors, transforming into a secure marketplace.Qara’s creative idea was successful, and inhabitants eventually moved all their homes into the fortress to enjoy peace and prosperity. Inspired by the resilience and creativity of Qara's inhabitants and their stories, our tech startup, aptly named Qara, draws its strength from the village's history. Our mission is to empower businesses with innovative digital solutions that create synergies across the whole supply chain and promote transparency, traceability, and end-consumer trust.

At Qara, we're all about trust

Purpose

At Qara, we’re all about trust. We empower ethical businesses to unlock the full potential of their brands while delivering superior value to end consumers. We’re shaping a future where trust is at the core of everything.

Mission

To empower businesses with innovative digital solutions that create synergies across the entire supply chain, promoting transparency, traceability, and end-consumer trust. Qara aspires to be the largest marketplace for authenticated goods in the MEA region.

Vision

To pioneer a digital ecosystem that not only safeguards brands but also revolutionizes how businesses engage, influence, and prosper in a dynamic marketplace.

Our Values

Integrity

We uphold the highest standards of honesty and transparency in all our interactions, fostering trust with our internal and external stakeholders.

Innovation

We embrace creativity and strive to pioneer innovative solutions that redefine industry norms and address evolving challenges.

Collaboration

We believe in the power of collaboration, both internally and with our partners. Together, we achieve more and drive positive change.

Win-Win

We foster a culture of mutual success, seeking solutions and partnerships that benefit all parties involved, embodying the spirit of a true win-win approach.