Case studies

Energya and Qara: Pioneering connections with customers

Summary
Energya, a distinguished leader in the production of cables, wires, and building solutions, navigated through the challenging times following the 2011 crisis in Egypt with resilience and strategic foresight. Traditionally acclaimed for its contributions to large-scale projects, Energya identified an opportunity to reconnect with the retail sector. Teaming up with Qara, Energya seamlessly re-established its presence in the market, securing a significant market share in just three years.

Objectives

Increase market share in the retail sector within three years.

Establish trust and credibility among consumers and stakeholders.

Expand the company's reach through strategic partnerships and collaborations.

Solutions Used: Guard and Reward Chain

  • QR Code Authentication App: Build an authentication app that helps retailers and electricians to verify whether the cables are real or fake through QR Code
  • Customer Incentives: Build an incentive app that can be used by all levels of distribution down to the electricians to create a pull effect.

Impact

Energya’s strategic reentry into the market was marked by remarkable achievements in less than three years:
Securing an estimated 50 to 60% market share in the targeted segments.
Building a robust network by connecting with 1,200 stores and 10,000 electricians.
Establishing a widespread network of retail sellers and electricians.
Successfully dissipating consumer doubts and reasserting Energya’s position as a trusted brand in the retail sector.

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