Our Solutions
Our digital ecosystem is composed of individual modules that build upon each other. Our partners may choose to implement Qara’s entire suite of offerings, or only particular solutions, according to their commercial and marketing needs.
Authentication & Traceability
Our authentication & traceability solution gives each product unit off the production line a unique digital identity via QR code. When the QR codes are scanned, they verify authenticity and trace the product’s location down to consumption. Our clients can gain visibility, traceability, and control throughout their demand chain, and protect their product and brand from counterfeiting and stealing.
Incentives & Rewards
Qara creates an engaging experience for our clients’ end-consumers and every member of their demand chain by incentivizing their product QR code scans. In this system, there are both push and pull digitized marketing programs. Reward brand loyalty with points redeemable in unique ways online and offline. Users can gain extra incentive points for referring other users into the ecosystem.
Direct Selling & Decentralized Distribution
With the Incentives, all the players in our clients’ markets have credit in their digital wallets. Why not let them put these funds towards repurchasing our clients’ products? Qara creates white-labeled marketplaces for our clients so that their end-consumers can directly request products from the source. Through Qara’a tech-enabled distribution and sales channels, we provide our partners with the ability to sell directly to end-consumers (and fulfill these orders), previously unachievable in a cost-effective manner.
Insights
Digitize your market (such as mapping out all of your clients, monitoring your deliveries and collections), manage your field force with geo-tracking and other tools to direct and motivate them, and receive actionable market data, such as daily reports on your product’s market price. Your operations, field force, and market is digitized, transparent, and all in front of you. Qara seamlessly uses data science and AI to analyze and respond to all the data collected from other other offerings (Authentication & Traceability, Incentives & Rewards, Direct Selling & Distribution) on one hand, and external market information on the other hand.
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